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There's a fundamental problem with how the software business does things. We're asking people who are masters of hard-edged technology to design the soft, human side of software as well. As a result, they make products that are really cool - if you happen to be a software engineer.

There's a fundamental problem with how the software business does things. We're asking people who are masters of hard-edged technology to design the soft, human side of software as well. As a result, they make products that are really cool - if you happen to be a software engineer.


Tags: Design  Software  Digital  Product  Both   

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Author introduction

Alan Cooper (born June 3, 1952) is an American software designer and programmer. Widely recognized as the “Father of Visual Basic",[1] Cooper is also known for his books About Face: The Essentials of Interaction Design and The Inmates Are Running the Asylum: Why High-Tech Products Drive Us Crazy and How to Restore the Sanity. As founder of Cooper, a leading interaction design consultancy, he created the Goal-Directed design methodology and pioneered the use of personas as practical interaction design tools to create high-tech products. On April 28, 2017, Alan was inducted into the Computer History Museum's Hall of Fellows "for his invention of the visual development environment in Visual BASIC, and for his pioneering work in establishing the field of interaction design and its fundamental tools." [2][3][4]



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