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There are many benefits to a sports entity breaking news directly to their recipients: the entity has full control over the message and how it is shared versus previously relying on a media outlets to translate or distribute as they choose. Also, there's no quicker place for valuable information to spread than Twitter.

There are many benefits to a sports entity breaking news directly to their recipients: the entity has full control over the message and how it is shared versus previously relying on a media outlets to translate or distribute as they choose. Also, there's no quicker place for valuable information to spread than Twitter.


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Author introduction

Amy Jo Martin (born July 5, 1979, in Green River, Wyoming), is an American author, speaker, entrepreneur, and founder and CEO of Digital Royalty. Headquartered in downtown Las Vegas, Nevada, Digital Royalty is a social media and education company that helps individuals and brands build, measure and monetize their digital universe.



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