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I think people love having a person behind a brand who lives it. The idea of storytelling is really important.

I think people love having a person behind a brand who lives it. The idea of storytelling is really important.


Aerin Lauder  Aerin Lauder
Tags: Problems  Answer  Dry  Shampoo  Many 

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Author introduction

Aerin Rebecca Lauder Zinterhofer (born April 23, 1970)[2] is an American billionaire heiress and businesswoman.[3]

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I leave work by 6:30 P.M. so I can spend some time with the children. Inevitably, we'll end up watching basketball or football. I live in a house of boys, and they're all sports mad, so I don't stand a chance.

    Aerin Lauder  Aerin Lauder   
 Tags: Work Football Time Sports Children
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My inspiration for new products comes from moments in my life or what's happening around me.

    Aerin Lauder  Aerin Lauder   
 Tags: Life My Life Me Moments New Around
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I have a dual role as founder of AERIN and Image and Style Director of Estee Lauder. So work is a bit of a juggling act.

    Aerin Lauder  Aerin Lauder   
 Tags: Work Style Director Image Act Role
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Estee Lauder was my grandmother. She was an iconic and powerful woman, but to us, she was just Estee. She was the first person to teach me how important it is to be passionate and proud of what you do, and always talked about 'balance.'

    Aerin Lauder  Aerin Lauder   
 Tags: Balance Woman Me Powerful Proud You
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My day typically starts with an early-morning walk through Central Park. It's a nice moment of calm before my routine starts.

    Aerin Lauder  Aerin Lauder   
 Tags: Day Walk Moment Calm Nice Routine
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Do I believe in plastic surgery? Yes, if something is wrong and you can modify it. For certain people, it's right.

    Aerin Lauder  Aerin Lauder   
 Tags: People Believe I Believe You Wrong
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The biggest beauty myth is that everyone looks better without makeup. That's not true. Makeup is important.

    Aerin Lauder  Aerin Lauder   
 Tags: Beauty Makeup Better Important Looks
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A travel-size dry shampoo is the answer to many problems.

    Aerin Lauder  Aerin Lauder   
 Tags: Problems Answer Dry Shampoo Many
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