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I feel the Godrej brand has generally come to signify trust to most consumers. 400 million Indians use one or the other Godrej product on a daily basis, and they have come to accept it. We will, thus, continue positioning Godrej strongly on the trust platform.

I feel the Godrej brand has generally come to signify trust to most consumers. 400 million Indians use one or the other Godrej product on a daily basis, and they have come to accept it. We will, thus, continue positioning Godrej strongly on the trust platform.


Adi Godrej  Adi Godrej
Tags: Create  Down  Oil  Will  High  Inflation 

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Author introduction

Adi Burjorji Godrej (born 3 April 1942) is an Indian billionaire industrialist and businessman, head of the Godrej family, and chairman of the Godrej Group. As of 2018, he has a net worth of US$2.9 billion.[1]

Quotes from the same author


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We were licencees of Sara Lee Corp's air freshener brand Ambi Pur, which they sold to Procter and Gamble. So we handed it over to Procter and Gamble. Now we will introduce our own brand of air freshener.

    Adi Godrej  Adi Godrej   
 Tags: Brand Air Will Now Own Over
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We continue to look at accretive and synergistic acquisitions both in the domestic as well as international markets. Our emphasis, thus, will be on strategic acquisitions, and we will not be doing it just for the sake of making our name bigger.

    Adi Godrej  Adi Godrej   
 Tags: Name Doing Look Will Bigger Well
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I feel the Godrej brand has generally come to signify trust to most consumers. 400 million Indians use one or the other Godrej product on a daily basis, and they have come to accept it. We will, thus, continue positioning Godrej strongly on the trust platform.

    Adi Godrej  Adi Godrej   
 Tags: Daily Trust Brand Feel Will Product
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The Godrej group is expanding rapidly. However, we are not diversifying much.

    Adi Godrej  Adi Godrej   
 Tags: Group Much Expanding However Rapidly
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We find it much better not to try and take the Godrej brand across, but use very strong brands we have acquired in different geographies and push them.

    Adi Godrej  Adi Godrej   
 Tags: Strong Brand Better Try Push Find
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It's a mistake to believe technology rests outside India. We compete very successfully.

    Adi Godrej  Adi Godrej   
 Tags: Technology Mistake Believe India
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You can't have a regime which continuously subsidizes things; as inflation rises, you keep prices of certain things unchanged.

    Adi Godrej  Adi Godrej   
 Tags: You Things Inflation Keep Which
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If global oil prices or commodity prices are high, then it is bound to create inflation. So, we should not be too worried if the inflation is created by global commodity prices. When they come down, inflation will automatically come down.

    Adi Godrej  Adi Godrej   
 Tags: Create Down Oil Will High Inflation
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