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Advertising as the printed form of selling would seem... ultimately to be justified in so far as it serves as a means of increasing legitimate human wants, as an agency of fair and economic competition in the distribution of goods, and as a stimulant to social progress.

Advertising as the printed form of selling would seem... ultimately to be justified in so far as it serves as a means of increasing legitimate human wants, as an agency of fair and economic competition in the distribution of goods, and as a stimulant to social progress.


Daniel Starch  Daniel Starch
Tags: Advertising  Selling  Test  Meet  Will 

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Author introduction

Daniel Starch (1883–1979) was an American psychologist and marketing researcher. He is considered to be one of the pioneers of marketing and consumer research in the early 20th century.

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